Wednesday, February 10, 2010

Home State Pride

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Where do you hail from? Although I was born in Brooklyn, New York, my family moved to Northern Maine when I was 6 and I've always considered the vacationland state my true home. There is so much I love about Maine; in fact, a big part of what makes Simply Divine Brownies so, well...simply that we try to craft our products with the unique qualities that we cull from our everyday environment.

Here are the traits of Maine that you can find baked into every Simply Divine Brownie.

  • Generous - Our brownies are big, thick and chock full of ingredients. Generous to the hilt, just like the people who populate the state our brownies hail from.

  • Rugged- Our brownies are far from flat! They're stacked with gooey and delicious toppings, chunks of gourmet chocolate, candy and other goodies. Our creations are rugged and crumbly, just like the Maine coastline.

  • Charming - Our brownies are definitely not mass produced by machine. They are made from scratch by hand, so each brownie is a little unique. Now that's what I call charming

I truly believe that baking our brownies from scratch in such a beautiful, generous, rugged and charming environment helps them taste delicious! Let's hear from you. What's your home state and why do you love it?

Friday, February 5, 2010

Whole Foods Tasting

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I consider Whole Foods to be the mecca of all grocery stores, which is why I am so excited to announce that Simply Divine Brownies will now be carrried at the Portland, Maine location. That's right - if you're a Mainer, you can now add our all natural brownies to your everyday shopping list:) Whole Foods will be carrying our brownies in two new sizes - a 2x3 inch individual size and a 6x6 family size - in the following flavors: chocolate-peppermint, chocolate-peanut butter and chocolate frosted.

To kick off our heavenly relationship with Whole Foods, we'll be on site in Portland for two tastings this weekend. Here are the details:

Saturday (2/6), 10am-12noon, and
Sunday (2/7), 12noon-2pm

Whole Foods Portland
2 Somerset Street
Portland, Maine 04101
Map and directions

Because any occasion to sample free chocolate should not be passed up!

We hope to see you all there - have a great weekend everyone!

Wednesday, February 3, 2010

A Little Whisky Goes a Loooong Way!

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"I think an Irish Cream brownie would be amazing! Irish cream mixed into the batter for a hint of flavor – I don't even think it would need icing.” - Robin

Hmmm, this fabulous idea has been floating around in my head since it was posted as an entry for our Build A Brownie Contest. At the same time, I’ve been trying to dream up some yummy recipes that include our delicious Sweet Conclusions. So, this weekend, I slapped on my apron and started experimenting. I licked a lot of spoons along the way and finally came up with this recipe, which I shared with the crew at Simply Divine Brownies. They devoured this tasty dessert within in hour of its unveiling – it was a hit!

Here’s the recipe – it only takes about 10 minutes to prepare, but it tastes like you spent all day slaving over a hot stove!


  • 2 pounds of cream cheese at room temperature
  • 3 cups of confectioner’s sugar
  • 1 cup Bailey’s Irish Cream
  • 1 tbsp. pure vanilla extract
  • 1 dark chocolate bar
  • 1 bag Not So Plain Jane Sweet Conclusions

With an electric mixer, beat the cream cheese, confectioner’s sugar, Bailey’s Irish Cream and vanilla together until they are fluffy and well incorporated. Set aside.

Place 1 bag of Simply Divine Not So Plain Jane Sweet Conclusions in a microwave safe bowl and microwave for 25 seconds or until they are soft. Place Sweet Conclusions in a food processor and process until crumbs are fine. Press the crumbs into the bottom and sides of a 9-inch pie plate.

Pour the cream cheese mixture into the crust. Melt the dark chocolate bar in the microwave and drizzle over the pie. Cover the pie and refrigerate for at least three hours.

Try this recipe and let us know how it turns out – we would love to hear from you. And if you whip up another dessert using our Sweet Conclusions, send us a picture along your recipe and we'll feature it on our blog!

Tuesday, February 2, 2010

Follow Our Lead

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We all like to think we lead the way, but when it comes to the Simply Divine blog, we hope you'll consider becoming a follower. Why? Because followers can track new Simply Divine blog entries, so you'll be the first to learn about contests, recipes, promotions and new products. What's not to love about that?

So while we're sure your blazing trails and leading the charge in all sorts of wonderful ways in the rest of your life, when it comes to Simply Divine Brownies, we'd love to see you join the pack!

Here's how: Scroll down to "Followers" on the right side of this page and click "Follow." That's it! Now, you're one of us:)


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Chocolate has the power to make us swoon any day of the week (it's true!), but somehow it tastes especially sweet on Valentines Day. If you're scrambling to find the perfect gift for a loved one, or if you want to treat yourself to a heavenly bite on the sweetest day of the year, then visit the Simply Divine Brownies website for some great Valentines Day deals (like those featured in the pics above)!

Why choose chocolate over flowers and jewelry? Here are some facts about chocolate to get your heart racing:

  • Chocolate is an aphrodisiac. It contains feel good stimulants that help boost your mood, like Theobromine and Phenyethylamine. In fact, the Emperor of Montezuma of Mexico and the Italian adventurer Giacomo Casanova both partook in chocolate before many a conquest.

  • Chocolate is complex (don't we all love that!). It has over 500 flavor components - that's more than double the amount found in strawberries and vanilla.

  • Chocolate keeps you young. It's true! Chocolate contains antioxidants, that help protect the body from aging caused by free radicals.

  • Chocolate is a great source of energy. Did you know that Napolean supposedly carried chocolate with him on military campaigns and ate it to boost his stamina?

  • And last, but not least, chocolate is good for your heart. It contains flavonoids that help you lower your blood pressure and cholesteral levels, which prevents the onset of heart disease.
Go ahead, indulge ... it's good for you!

Peanut Butter and Chocolate....the Winning Combination!

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It's offical....Simply Divine Brownie enthusiasts have cast their votes and their favorite brownie flavor is....drum roll, please....Love Affair. Love Affair is our delicious peanut butter and chocolate brownie and, judging from the name, you can tell how we feel about the combination of salty, creamy peanut butter and rich, decadent chocolate. A match made in heaven to be sure!

Have you had your peanut butter and chocolate fix for the day? I think I need to sneak off to the Simply Divine kitchen and have mine:) Enjoy your day everyone!